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Our Approach to Inbound Marketing

Our marketing team is experienced with a variety of marketing automation software solutions, including inbound marketing methods and tactics.

Customer Acquisition & Nurturing

Since 2011, we have worked with client instances of Eloqua, Hubspot, Pardot, Marketo and Silverpop to assist in the delivery of both inbound and demand generation marketing campaigns.

In addition, we have worked with a variety of CRM’s in combination with these marketing solutions, including: Salesforce, LeadMaster, Microsoft CRM, Zoho, Hubspot CRM and SAP.

Channel Tools can provide successful inbound lead nurturing and customer conversion.

As such, we are qualified and experienced in the use of marketing automation techniques and how these are applied across a range of technology sectors and campaigns.

Experience in running such campaigns across a broad range of technology vendors and partners has given us valuable insight into what does and doesn’t work successfully in the implementation of inbound marketing campaigns.


  • Blogs
  • Social Media
  • Keywords
  • Pages


  • Calls to Action
  • Landing Pages
  • Forms
  • Contacts


  • Email
  • Workflows
  • Lead Scoring
  • CRM
  • Integration


  • Social Media
  • Smart Calls to Action
  • Email
  • Workflows


  • Social Media
  • Events
  • Reviews
  • Engagement

Online Visibility

At Channel Tools, we can provide a search engine optimisation (SEO) service that analyses your website and provides you with a comprehensive summary of how to get ahead of the competition.

This service provides benefits by maximising ROI, reducing SEO consultancy costs, increases your website’s effectiveness and prospect to customer conversions by over 85%, on average site traffic increases by 180% and outperform your competitors.

Channel Social™

Channel Tools offers an end-to-end service to meet your social media objectives – and boost your social media presence.

Whether you need ‘start-from scratch’ help in creating your social media profiles, high level development of your strategic approach, the day-to-day management of your social media activity, (or all of it!), we can do it all whilst providing full circle reporting throughout the process.

See what our services include.

Our Process Explained

Data Management Marketing Automation Campaigns Engagement Conversions Salesforce Automation Business Intelligence Analysis Insights Opportunities Cross Channel