01923 618099
Inbound
Marketing

Our template for nurturing inbound conversion

Channel Tools provide a full-service demand generation toolset that helps B2B technology companies generate, nurture, and convert leads to revenue.

Our Approach to Inbound Marketing

Our marketing team is experienced with a variety of marketing automation software solutions, including inbound marketing methods and tactics.

Customer Acquisition & Nurturing

Since 2011, we have worked with client instances of Eloqua, Hubspot, Pardot, Marketo and Silverpop to assist in the delivery of both inbound and demand generation marketing campaigns.

In addition, we have worked with a variety of CRM’s in combination with these marketing solutions, including: Salesforce, LeadMaster, Microsoft CRM, Zoho, Hubspot CRM and SAP.

Channel Tools can provide successful inbound lead nurturing and customer conversion.

As such, we are qualified and experienced in the use of marketing automation techniques and how these are applied across a range of technology sectors and campaigns.

Experience in running such campaigns across a broad range of technology vendors and partners has given us valuable insight into what does and doesn’t work successfully in the implementation of inbound marketing campaigns.

Attract

  • Blogs
  • Social Media
  • Keywords
  • Pages

Convert

  • Calls to Action
  • Landing Pages
  • Forms
  • Contacts

Close

  • Email
  • Workflows
  • Lead Scoring
  • CRM
  • Integration

Delight

  • Social Media
  • Smart Calls to Action
  • Email
  • Workflows

Maintain

  • Social Media
  • Events
  • Reviews
  • Engagement

Online Visibility

At Channel Tools, we can provide a search engine optimisation (SEO) service that analyses your website and provides you with a comprehensive summary of how to get ahead of the competition.

This service provides benefits by maximising ROI, reducing SEO consultancy costs, increases your website’s effectiveness and prospect to customer conversions by over 85%, on average site traffic increases by 180% and outperform your competitors.

Channel Social™

Channel Tools offers an end-to-end service to meet your social media objectives – and boost your social media presence.

Whether you need ‘start-from scratch’ help in creating your social media profiles, high level development of your strategic approach, the day-to-day management of your social media activity, (or all of it!), we can do it all whilst providing full circle reporting throughout the process.

See what our services include.

Our Process Explained

Data Management Marketing Automation Campaigns Engagement Conversions Salesforce Automation Business Intelligence Analysis Insights Opportunities Cross Channel

Data Management

At the core of our process is data management, the key to every successful campaign.

Marketing Automation

Configure and integrate campaigns using business rules to engage audience segments. Optimise conversions, nurture, qualify and score leads to generate sales ready opportunities.

Campaigns

Create and launch cross-channel campaigns to deliver relevant experiences and communications throughout the customer lifecycle.

Engagement

Deliver experiences that engage customers and aid capture intents, context, actions and behaviours across all channels and systems.

Conversions

Orchestrate leads, prospects and customers through the marketing sales funnel responding to customer behaviours and key performance indicators.

Salesforce Automation

Enable sales effectiveness with tools, intelligence, assets and services that track and manage customer contacts, accounts opportunities and service interactions.

Business Intelligence

Engage tools, applications and methodologies to develop and run queries, create reports, dashboards and data visualisations that enable predictive analytics and informed decision making.

Analysis

Identify trends across the customer lifecycle. Produce behavioural and predictive insights by reviewing data, performance and metrics.

Insights

Develop and enhance customer profiles incorporating personas, segmentation and key value metrics to drive audience strategies.

Opportunities

Prioritise opportunities and mobilise resources to develop and plan marketing and sales programs.

Cross-Channel Marketing

Engage an optimal mix of paid, owned and earned media through digital direct and indirect channels to control and deliver customer experiences and interactions across the customer lifecycle.