This is a strapline I am sure you recognise…
“For more information on this, please visit www.yourcompany.com/somepageonyourwebsite”
The truth is, marketers use this everywhere from press releases, business cards, emails, flyers – pretty much on all online and offline collateral. So where’s the one place where a lead or prospect will go to find all the information about your company and what you have to offer?
Your website of course! Think about how many prospective customers you have regularly been sending to the pages on your site…
So it is no surprise that B2B website tracking has become an essential requirement for businesses and sales team throughout today’s business environment. Buyer behaviour has completely changed, and your customers and prospects are scoping you out online way before they make the decision to pick up the phone and chat to you. Knowing who visits your website means that you can ignite a relationship with potential leads right at the top the sales funnel and nurture them at a far earlier stage in the sales cycle.
Naturally, this will allow you to respond far quicker to opportunities, qualify your leads harder, and gather far more insight into their needs to hand over to sales. Knowing what your lead wants surely makes it easy for you to approach them with a more targeted marketing or sales pitch? This applies even more if you are looking into serious business development, because having this information allows for clear identification of new business opportunities and also lowers the risks of relying on guts feelings and guesses.
And in today’s fast-paced business you can’t lose that early interest to competitors and websites play a very important role so you really can’t afford not to know your website visitors….
It’s time to turn those unknown B2B website visitors into business leads, after all, like many companies you’ve probably invested heavily in your website. It’s your company’s ‘virtual home’ and you have made it as engaging and interactive as you can for your visitors. Interestingly, many companies don’t actually view their websites as a source of generating leads.
We say, why not??
If you are not tracking your website already, don’t delay it.
Now it would be too optimistic of me to assume that all your unidentified visitors were prospective customers, but assume that at least 30% of visitors would have been interested in the types of things your company has to offer. Then, imagine if you could identify those 30% of the anonymous visitors even if they failed to make themselves known by filling in forms, you could increase the number of leads generated on your website by up to 300%!
I thought that would get the cogs turning… and you’ll be pleased to know that we have a very clever solution that means your website visitor details won’t escape you again.
I’d like to quickly introduce you to WebLeads from Channel Tools – aligned with LeadMaster’s Lead-Xtreme – the easy way to capture website visitor information and completed web form information directly into a comprehensive browser-based lead management tool.
You can see where your traffic is coming from. What pages your visitors are viewing. You can even set up alerts – you’ll know when a big customer or perhaps the competition is checking you out and what they looked at.
Capture website visitor and completed web form information directly into a comprehensive browser-based lead management tool. WebLeads is a powerful set of tools that will allow you to:
– Have a “caller id” for the web. Website visitor information flows into the LeadMaster Lead Management system automatically even when the visitor doesn’t fill out a web form.
– Link all your web forms to the LeadMaster Lead Management system. Whether it is a contact-us form, an event registration form or even the scanning of a bar code at an event – you will never lose out on the lead and you can make sure someone is following it up.
– Transfer lead information to your corporate CRM system such as Salesforce or Microsoft Dynamics.
– Measure the true effectiveness of your website performance, from pay-per-click & online marketing to search engine optimisation.
If you are looking for help with transforming your website into a lead generator and maximising opportunities from your website visitors, please do get in touch and for more information about Web Leads from Channel Tools, click here
 
 
 
Image courtesy of Idea go at FreeDigitalPhotos.net