Channel Tools today announces signing a strategic agreement with Wonderstore, a leading company providing the latest technology to capture customer analytics in-store. Channel Tools has now added the IoT-based Visitor Data Collection Platform to the portfolio of solutions available through Tech Data. This agreement will allow Channel Tools to develop a sales channel for Wonderstore in the EMEA region and will be delivered through Channel Tools partnership with Tech Data EMEA.

Where customer analytics has previously only been possible with websites and digital analytics software, Wonderstore understand the importance of the shop journey and can now provide innovative analytics in-store. Wonderstore’s core technology is built on advanced Computer Vision algorithms, machine learning, and deep neural networks integrated with the latest IoT visual sensors providing you with the data you need to maximise in-store layout as well as ROI, increased sales, and more.

Kewal Gupta, CEO at Channel Tools, said: “Wonderstore’s Retail focussed technology is a great addition to our portfolio of solutions. Retail analytics and insight is key to every retail store irrespective of size. From understanding the profile of your visitor to activation of customised content through display technology, Wonderstore maximises the selling opportunity with the customer.”

Luigi Crudele, CEO at Wonderstore added, “Together, Wonderstore and Channel Tools expand their opportunities in the EMEA market by offering unique in-store IoT technologies for brick and mortars, imagining a world of analytics where retailers can re-design the data-driven in-store customer experience. With Channel Tools experience within this field we’ll be able to achieve this!”

If you are interested in finding out more about the IoT-based Visitor Data Collection Platform and our strategic agreement with Wonderstore, please contact us.