What is it?
One of our four core pillars as a business is IoT (Internet of Things)
You will hear this term a lot and could spend a lot of time overcomplicating what it actually is. The Internet of Things refers to the ever-growing network of web enabled devices that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices and systems.
There is data exchange with these devices that allows an action to occur whether that is switching on a IoT enabled light bulb or using data received from a sensor to then form the basis of an actionable insight.